Julia Nobis for Bottega Veneta ‘Knot’

The amazing Julia Nobis is the face of yet another campaign! this year alone she has appeared in campaigns such as Zara, Hugo Boss, Givenchy & Louis Vuitton to name a few! Her latest campaign is for Bottega Veneta’s new fragrance ‘Knot’ we’re certainly off to buy a bottle…


September 17, 2014  |  Hot off the press, Video  |  Comments Off



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LFW Spring SS15 has been a killer season for Premier, especially when it came to the Biggest show of the season, Burberry Prorsum. Not only did six of our girls walk in the show, but opened & were exclusive! Take a look below at our models hanging out & getting prepped for the big show!

burberry collage





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September 17, 2014  |  Hot off the press, Premier Loves  |  Comments Off


The last day of London Fashion week went out with a bang! The Ashish show was all sparkles, sequins & tinsel, however the collection was still wearable for the everyday guy or gal!. For spring Ashish brought glamour into day to day outfits such as tracksuits, baggy pants, jeans & bomber jackets. The vibe was street & comfort, collaborating both these looks together with a sprinkle of 70′s created a cool overall urban look. The 70′s fringe details on many of the looks reflected the main vibe of LFW SS15. The most magical moment of the show had to be our amazing Harry Uzoka  opening the show strutting down the runway with that bod on show had the whole audience in a gaze. 

harrry uzoka

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September 17, 2014  |  Hot off the press, Premier Loves  |  Comments Off

Felix Tornquist for Vogue Hommes International

Felix Tornquist is shot by legendary photographer David Sims for the October issue of Vogue Hommes International. The 19 year old swedish native who is brand new to the modelling scene as of June this year, started his first season the day after his final school exams. For his first LC:M shows he walked for; Alexander McQueen, Lou Dalton, and Agi&Sam, as well as shooting for i-D online and working with David Sims. A former professional gamer, Felix’s intense gaze, cool ears and natural runway walk all equal fashion gold. We think he’s one to watch…

felix 1felix 2 Read More

September 17, 2014  |  Hot off the press, Premier Loves  |  Comments Off

A Moment with Burberry Show Opener Malaika Firth

Malaika Firth Opens Burberry Prorsum SS15: malaika 2

Vogue.com caught up with our beautiful Malaika Firth backstage before her grand opening of the Burberry Prorsum SS15 show, read the interview below:


Preshow outside the Burberry Prorsum tent today on a sunny, bright London afternoon, Suki Waterhouse is sitting in a bathrobe, wearing a crushed-rose lip stain and her signature shaggy bangs while chatting with a friend. Nearby, Sam Rollinson is taking a phone call, her bobbed hair in loose waves—a rather glamorous iteration of festival hair, destined to be seen, perhaps, at next summer’s Glastonbury Festival. All this outdoor activity on the part of the fashion house’s loyal troupe of British models is apt, considering the show’s theme—“the birds and the bees”—and the winged creatures of the English countryside that are its inspiration.

Inside, however, things are building to a fever pitch as the minutes tick down to showtime. There, in the midst of the swirl, Wendy Rowe is demonstrating the show’s makeup on Burberry Prorsum‘s campaign girl and freshest new face, Malaika Firth. It’s “smooth honey skin, with a wash of tawny eye shadow,” says Rowe of the look she’s creating. “We don’t want it to look like makeup, so where you would normally get a shadow around your eye, that’s where we’re adding the shade.” The effect is glossy, gorgeous, sun-kissed—and while the company’s radiance-boosting Luminous Fluid Base (in Golden Radiance) and Fresh Glow Foundation are no doubt partially responsible for Firth’s glowing skin, she doesn’t exactly need much help.

“Watch this girl—she’s major!” says Rowe, who is patting exactly the right amount of the company’s bright Ruby lipstick onto Firth’s lips to create the impression that she has been snacking on hedgerow raspberries. The Kenyan-born, London-bred model has just been tapped to open the house’s spring 2015 show, and if she is nervous, there is no evidence of it. Having worked for the brand for three years, Firth is—naturally—a Burberry fan. “I love the trench coat,” she says. “I like that it’s an English brand, and I’m from London, so I’m very proud to be opening the show.” The swag’s not bad, either. “The poncho was amazing. It has my initials on it, which is so, so cool,” she says of the monogrammed blanket capes that Burberry Prorsum debuted last season and that became an instant street style hit. “I’ve been waiting for this moment for so long. I’ve walked so many shows,” she says, reflecting on the arrival of her opening moment. Is she anxious? “No. I’m excited,” she says with a laugh. “And I’m quite lucky, I’ve never had a catwalk mishap yet!”

September 16, 2014  |  Hot off the press, Premier Loves  |  Comments Off