Happy Friday Everyone!
Today we have decided we will brace the cold British summer with grace and simply ignore it all. We shall do so with a few gorgeous cocktails and songs like “Kokomo” or “Escape”. We’re also quite jealous seeing those brand new Church shoes on Aidan’s foot… they’re quite major we think… Read More
Snejana covering Vogue Portugal by Matt Irwin
Katrin Thormann by SyDelorme, also for Vogue Portugal // and for El Pais by Sergi Pons
Leomie Anderson by Saty + Pratha for Fashion Gone Rogue. Read More
John Pearson, what can we say… men want to be him, women want to be with him… and Harold Magazine caught up with the man himself for a quick interview of what exactly drives Mr Pearson. Take note, Girls & Boys
Read More
Lots has been published again… here are Premier’s Monday updates for you all…
Kelly Mittendorf – cover of Lula. Just another day in the life of La Mittendorf!!
Darla Baker – shot by Viktor Vauthier – we’re obsessed as per usual…
Sara Brajovic – check out this super cute/gorgeous/lovely video and images on Vogue Italia! Che Bella!
Lara Mullen – super sportive and super chic in British Vogue shot by Tim Gutt – love love love the work of Shona Heath, the set stylist!
And last but not least check out what we found… for all you little Fashionistas… the perfect course to take in the summer!!
Bobby Rake
Loving every single piece of clothing, hair, look (yes we love you, Bobby Rake!)and feel of this gorgeous shoot from the latest Hercules Magazine, shot by Ben Weller, styled by Darcy Backlar!!! Read More
Estella Warren
We are quite honestly used to beautiful images, but every now and again you just can’t help but stare and stare and stare… Shot by Steve Shaw for the current issue of Treats Magazine we can only say: ESTELLA‘s BACK!! Read More
Ask Adriana: About being beautiful
What is beauty and what is beautiful?
Human beings possess an objective inner standard of beauty, acquired by education or social custom, to which even geniuses such as Leonardo Da Vinci and Michelangelo referred. It includes elegance, grace, harmony in composition, consistency, poise, Vitruvian proportion and symmetry.
We also possess a subjective standard of beauty; such beauty is in the eye of the beholder: any child is beautiful to his or her mother, regardless of the way he or she looks.
Beauty is also an undying state of the self, as spiritual leader Sri Sri Ravi Shankar explains impeccably: “The most good-looking, after sometime don’t look so nice. It is not in the outer appearance, it is the spirit, the inner soul. Look at the spirit inside, there is inner beauty. That beauty of the spirit is undying. It increases day by day. It increases with age also. Wisdom and maturity bring so much beauty. Beauty is not just some appearance. Similarly, ugliness is not out of appearance. Somebody may look very good with good makeup, but if their heart is very ugly and the mind is all twisted and full of negativity, however nice they may appear, their vibrations will tell you that they are not beautiful. So, it is the mind that makes one beautiful”. Read More
Alex Vargas
After an amazing performance last night at Bar Music Hall in Shoreditch, we’re delighted to announce Premier’s newest addition to our Special Division Read More

