Burberry Girl

Burberry Girl

Malaika Firth recently shot for The Coveteur at London’s Cafe Royal Hotel (one of our favourite hotels in London)! The shoot sees the beautiful Malaika posing in bathtubs to outside the Burberry flagship store on Regent Street The shoot also reveals Malaika’s artistic skills! To see the full shoot and article click here!

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April 30, 2014  |  Hot off the press, Premier Loves  |  Comments Off



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Hideout Festival Boat Party tickets released tomorrow!

Hideout Festival Boat Party tickets released tomorrow!

Hideout Festival has announced nearly 30 boat parties with the likes of Disclosure, Rudimental, Bicep, Bondax, Breach & brands including Feel My Bicep, Moda Black, Numbers plus many more making an appearance. Tickets go on sale tomorrow (01/05/2014). Click this link to see the full line up for the boat parties as well as more information.


Hideout Festival is set on Zrce Beachand brings over 150 artists to play across five outdoor stages as well as daily pool, boat and secret events. Promising round the clock entertainment across six unforgettable days and nights, it introduces and welcomes back some of the most forward­thinking dance music performers from around the globe. At Premier we can’t wait to go and we hope to see you all there too!

Follow Hideout Festival on Facebook & Twitter now for the latest news.

April 30, 2014  |  Other, Premier Loves  |  Comments Off

What’s your inspiration?

What's your inspiration?

Over the last few years, with social media, Pinterest, tumblr and Instagram growing by the blink of an eye, it has been a marvelous development for anyone to grab ahold of inspiration within a few clicks of a mouse.

Today I’d like to share some of my inspirations, only made possible by the World Wide Web.

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April 29, 2014  |  Other, Premier Loves  |  Comments Off

Hideout 2014

With just over two months until Hideout festival 2014 kicks off, it’s time to start prepping for your week under the Croatian sun!

As more and more people flock to Croatia for the new summer party scene, Hideout leads the way by kicking off the festivals this year on the Isle of Pag; with acts and DJ’s such as Disclosure, Rudimental, Jamie Jones, and who could forget Loco Dice; it’s about time you dug out the bikini and headed across to the Adriatic Sea.

The four day festival includes a mix of headliners performing on land and sea, offering everything from boat parties, to pool parties and we cannot wait!

The Boat Parties tickets are released tomorrow (29/04/14) ! So follow Hideout on Twitter for the latest news!


Get your shades on, and let’s go!

April 28, 2014  |  Hot off the press, Other, Premier Loves  |  Comments Off

“How I Wear” Doug- ASOS Magazine

Doug is in the latest edition of ASOS Magazine photographed by Bob Jeusette.
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April 28, 2014  |  Hot off the press, Premier Loves  |  Comments Off