Another fantastic editorial of Bo, the busiest model du jour! Shot for French Magazine by the wonderful John Akehurst we love the super sleek but quirky look of this editorial! Read More
Our models have had a crazy few months. Hence we’re going to update you on all the fabulous new editorials, covers et al. Read More
Last night we saw the Y-3 store on Conduit Street come to life with lights, champagne, stars and cute waiters serving canapés!
The lady of the hour, Bo Don, who’s in the campaign unfortunately couldn’t make it but boy loads of others could!
Guests including Jameela Jamil, Henry Holland, Rupert Everett and a mixture of hip fashionistas gathered to celebrate the opening of the new flagship store on Conduit Street.
Of course Premier’s very own Julian Feitsma provided the tunes!
Check him out on the decks.
A very successful evening, thank you Mr Feitsma! Read More
Premier Model Skin
The wait is finally ovah!
Premier’s Aunty Carole and a team of beauty experts have been cooking up a Skin Care storm for the past 5 months, creating the ultimate beauty kit for our models et hangers on/all of us mere mortals. Read More
With LFW over we slowly regain control over our lives and finally have time again for the daily inspection of our favourite fashion blogs and websites, and boy, we’ve come across so many gorgeous pieces, we don’t know where to start!! Read More